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The Hows & Whys of Survey Research

Organizations today rely on survey research to gather much-needed business intelligence. For example, surveys can help you understand customer preferences about a particular product, gauge employee satisfaction or identify market opportunities. To get reliable results for your survey research, you must be able to plan the survey research project, collect data, access and manage the data easily, as well as report the results. IBM SPSS predictive analytics technology can improve your results and make the entire survey research process easier and more effective. 

 

View this webinar recording to learn how IBM SPSS technology can help you:

  • Streamline your survey research process and be more effective
  • Understand opinion drivers
  • Access and manage data easily
  • Perform analysis as well as report actionable results
  • Build a model to predict future opinions
  • Get your point across with reports that are easy to interpret


To access the webinar recording, fill out the form below.