Organizations today rely on survey research to gather much-needed business intelligence. For example, surveys can help you understand customer preferences about a particular product, gauge employee satisfaction or identify market opportunities. To get reliable results for your survey research, you must be able to plan the survey research project, collect data, access and manage the data easily, as well as report the results. IBM SPSS predictive analytics technology can improve your results and make the entire survey research process easier and more effective.
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